April 3, 2014, Reception at The Mahler Fine Art in downtown Raleigh
Mad Men Modern: Mid-Century Art & Objects
The Green Chair Project (TGCP) is proud to announce “Mad Men Modern: Mid-Century Art & Objects,” a special showcase and sale debuting during an April 3, 2014, reception at The Mahler Fine Art in downtown Raleigh.
Paintings from the private collection of Rosser Reeves, the well-known 1960s-era advertising executive who inspired the character of Don Draper, played by Jon Hamm, on AMC’s hit television drama “Mad Men,” will be available to the public for the first time at The Mahler. Rosser Reeves was born in Danville, Va., headed the powerhouse agency Ted Bates & Co. in New York and spent his final years in Chapel Hill, N.C.
The paintings were donated to The Green Chair Project by Reeves’ granddaughter, Robin Rowan, who lives in Raleigh. Some of the paintings are by Rosser Reeves’ wife, Betty Reeves, an accomplished artist. Also added to the collection will be mid-century art and furniture pieces from other Green Chair donors that include portraits of President John F. Kennedy and civil rights leader Martin Luther King Jr.
“Art inspired my grandfather who, as a copywriter, was always a verbally creative person. His one work of fiction, the novel ‘PoPo,’ was dedicated to my grandmother: ‘To Elizabeth Lovejoy Reeves, a portrait artist who encouraged me to try a portrait of my own,’ ” Rowan said. “They would have loved The Green Chair Project in that they truly felt that a pretty, well-furnished home made for a more enjoyable life.” The exhibit will also feature a display of Reeves memorabilia owned by Rowan that includes a first edition of Reeves’ book, original newspaper clippings, photographs, mid-century furniture and accessories. An impressive sectional sofa in shades of green and in pristine condition will be among items offered for sale to benefit the Green Chair Project.
“We are so honored that Robin entrusted us with such a meaningful collection from her family’s history. The collection’s direct association with Rosser Reeves, and the way it captures the ‘Mad Men’ era, make it truly unique. Its sale will directly benefit our neighbors in need,” said Jackie Craig, Green Chair’s executive director and co-founder.
A public reception sponsored by Raleigh communications agency Capstrat will be held 6-8 p.m. April 3 at The Mahler Fine Art, 228 Fayetteville St., Raleigh. The art then can also be viewed through April 11, including 7-9 p.m. April 4 during First Friday activities and during gallery hours 11 a.m.-5 p.m. Tuesday through Friday and noon to 4 Saturday.
All proceeds from the sale of this collection will help the nonprofit TGCP pursue its mission of “reusing furniture, renewing lives” to meet the needs of people on the path to self-sufficiency after homelessness, crisis or disaster.
“As a friend of The Green Chair Project, we are happy to host this exhibition of the Reeves’ collection for the fundraiser," said Rory Parnell, owner of The Mahler Fine Art. "A few times a year, we open our space to a community project, and this particular one not only allows us to work with a great organization but also allows us to acknowledge the significance of the mid-century period of art, design and advertising, which influences us today.”